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Privacy notice

Last updated 14 October 2026

This notice explains how Kithfold AI Ltd ("Kithfold AI", "we") handles personal data collected through kithfold.ai and when you contact us. Customer engagements, including any product builds, test runs, and transcripts you share with us, are covered by the terms and data-processing terms agreed in that engagement.

Who we are

Kithfold AI Ltd, company no. 17482165, registered office 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom. We are the controller for the data described here. Contact: kate@kithfold.ai.

What this website collects

When you contact us or book a demo

Demo bookings use a Google Calendar appointment page. When you book or email us, we receive your name, email address, and anything you choose to tell us, such as your company, product, and market. We use it to reply, arrange and run the demo, and follow up about it. Our lawful basis is our legitimate interest in responding to business enquiries, or steps you ask us to take before entering into a contract.

We keep enquiry data for up to 24 months after our last contact, unless you become a customer, in which case the engagement terms apply. We do not sell personal data or use it for advertising.

When you email yourself your results

On the Which laws apply? page you can ask us to email you your results. We receive your email address and the answers you chose, and send the email through our email provider, Resend. We use your address only to send that email, and our lawful basis is that you asked us to send it. We don't keep the answers ourselves; Resend keeps a record of sent emails for a limited period.

If you tick the newsletter box, we pass your email address to Substack to subscribe you to Kate's newsletter, Breathing Kate Drama, and Substack sends you a welcome email. Our lawful basis is your consent. Substack then handles your subscription under its own privacy policy, and you can unsubscribe from any newsletter email.

If you tick the follow-up box, Kate at Kithfold receives your email address and answers and may email you once about testing your product. Our lawful basis for that is your consent, which you can withdraw at any time by replying or writing to kate@kithfold.ai. We keep follow-up enquiries as described in the section above.

Children

This website is for businesses. It is not directed at children, and we do not knowingly collect children's personal data through it. The child personas used in our testing are synthetic.

Who we share data with

Only service providers that help us run the business, such as email, calendar, and hosting providers, under their own data-protection terms. Some of them process data outside the UK under appropriate safeguards, such as the UK International Data Transfer Addendum or an adequacy decision.

Your rights

Under UK data-protection law you can ask to access, correct, or delete your personal data, restrict or object to how we use it, and receive a copy in a portable format. Email kate@kithfold.ai. If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office at ico.org.uk.

Changes

We will update this page if our practices change and show the date at the top.